LOGO DESIGN /  BRAND DESIGN
WEBSITE DESIGN / CREATIVE DIRECTION

Meet OVAL, the future of intelligent living. OVAL is the World's first AI Home Hub, ​combining security, home automation, and an AI assistant that understands context, not just commands. It connects your smart devices and alerts you when it matters most. With built-in voice control, motion detection, and social-powered facial recognition, OVAL learns and adapts to the way you live.

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SITUATION:

OVAL wanted complete rebrand of its identity prior to an unveiling at CES and a mass rollout in the spring of 2026. A new logo, visual identity, website, packaging, social content, explainer and anthem videos, investor decks and PR comms were all part of the ask, on an accelerated timeline.

SOLUTION:

We created a new brand identity and logo with a dynamic aperture/spiral effect representing OVAL's ability to capture and integrate smart home devices. A clean brand ecosystem allowed for easier storytelling and explaining the value of this new category of AI home products.

RESULT:

The OVAL rebrand officially launched at CES 2026, with overwhelming positive reviews and media interest generated by the How it Works video and new and polished identity, as well as refined brand copy and promise.