CREATIVE DIRECTION | DESIGN | BRANDING

 

ABOUT

I'm an award-winning creative leader passionate about delivering breakthrough creative and strategy, building and inspiring teams, and developing and scaling brands from start ups, through rapid growth to mergers, acquisitions and IPOs. I specialize in making early-stage brands look big. My work has won multiple awards, and I have achieved a reputation for delivering exceptionally creative and strategic solutions.

 

WORK

Arrive New Identity
Arrive New Identity

ParkWhiz outgrew both its name and its description of our service. I led the rebrand to Arrive, the now category leader in connected mobility.

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arrive.com site redesign
arrive.com site redesign

I redesigned the arrive.com site, refocusing our consumer based site to a B2B enterprise site.

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PlopStar
PlopStar

Logo design, naming, positioning, and visual design for new product.

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Plop Star Packaging
Plop Star Packaging

Packaging design for Plop Star, the World's Most Discreet Bathroom Deodorizer.

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Plop Star Social Ads
Plop Star Social Ads

Social Campaign for Plop Star, the World's Most Discreet Bathroom Deodorizer.

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Plop Star
Plop Star

Social Media post for Plop Star.

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Plop Star
Plop Star

Plop Star was on ABC's Shark Tank on 10/20/2019. I designed the set concept and all props used for the pitch.

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GrubHub
GrubHub

Complete top-to-bottom redesign of the GrubHub website and app. Time from ideation to go-live was 3 weeks.

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GrubHub Transit Campaign
GrubHub Transit Campaign

One of 5 transit ads in a campaign that ran in Chicago, NYC, Los Angeles, and Philadelphia.

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GrubHub Outdoor Campaign
GrubHub Outdoor Campaign

Outdoor campaign featuring new style of food photography and a redesigned aesthetic.

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GrubHub Train Wraps
GrubHub Train Wraps

Full train wrap experience in Chicago. The inside was also wrapped with engaging messaging for commuters, hidden promo codes and prizes.

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GrubHub IPO Listing Day
GrubHub IPO Listing Day

Concept and design for GrubHub's successful IPO listing day, including signs, events, brand materials, experiential and PR/media coverage

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GrubHub
GrubHub

GrubHub transit campaign and spotter promotional event.

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GrubHub GrubRunner Game
GrubHub GrubRunner Game

Promotional Advergame design and development. Featured on social channels and on website as post-purchase frequency game.

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Wyzant Brand Redesign
Wyzant Brand Redesign

Complete redesign and repositioning of Wyzant, the nation's largest network of bookable tutors. Redesign includes new logo, photography and treatment, and brand value props and positioning.

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Wyzant Bus Shelter
Wyzant Bus Shelter

Bus shelter design featuring celebrity subject matter experts as bookable Wyzant tutors.

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Wyzant Billboard
Wyzant Billboard

Billboard design featuring celebrity subject matter experts as bookable Wyzant tutors.

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Seamless Transit Campaign
Seamless Transit Campaign

Transit campaign featuring local NYC celebrities and their favorite Seamless dishes.

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Seamless Outdoor Campaign
Seamless Outdoor Campaign

Outdoor campaign in NYC and Brooklyn.

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Screen Shot 2018-03-07 at 2.06.52 PM
Screen Shot 2018-03-07 at 2.06.52 PM
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Screen Shot 2018-02-10 at 8.00.20 PM
Screen Shot 2018-02-10 at 8.00.20 PM

Describe your image.

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ParkWhiz Digital Outdoor
ParkWhiz Digital Outdoor

Outdoor campaign in NYC.

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ParkWhiz Urinal Ads
ParkWhiz Urinal Ads

Advertising for ParkWhiz at Fenway Park.

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Give Forward logo redesign
Give Forward logo redesign
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Give Forward Redesign
Give Forward Redesign

Complete redesign of the Give Forward website and mobile web experience.

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Elevate Roasting Co.
Elevate Roasting Co.

Identity design for Elevate Roasting Co. in Denver.

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XBOX
XBOX

Print ads for XBOX event sponsorships.

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BRAND EXPERIENCE

 

CONTACT

mcclellan22@gmail.com

m: 847.682.3679

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