R/MCCLELLAN
CREATIVE DIRECTION | DESIGN | BRANDING
ABOUT
I'm an award-winning creative leader passionate about delivering breakthrough creative and strategy, building and inspiring teams, and developing and scaling brands from start ups, through rapid growth to mergers, acquisitions and IPOs. I specialize in making early-stage brands look big. My work has won multiple awards, and I have achieved a reputation for delivering exceptionally creative and strategic solutions.
WORK
ParkWhiz outgrew both its name and its description of our service. I led the rebrand to Arrive, the now category leader in connected mobility.
Go to linkI redesigned the arrive.com site, refocusing our consumer based site to a B2B enterprise site.
Packaging design for Plop Star, the World's Most Discreet Bathroom Deodorizer.
Go to linkSocial Campaign for Plop Star, the World's Most Discreet Bathroom Deodorizer.
Plop Star was on ABC's Shark Tank on 10/20/2019. I designed the set concept and all props used for the pitch.
Go to linkComplete top-to-bottom redesign of the GrubHub website and app. Time from ideation to go-live was 3 weeks.
One of 5 transit ads in a campaign that ran in Chicago, NYC, Los Angeles, and Philadelphia.
Outdoor campaign featuring new style of food photography and a redesigned aesthetic.
Full train wrap experience in Chicago. The inside was also wrapped with engaging messaging for commuters, hidden promo codes and prizes.
Concept and design for GrubHub's successful IPO listing day, including signs, events, brand materials, experiential and PR/media coverage
GrubHub transit campaign and spotter promotional event.
Promotional Advergame design and development. Featured on social channels and on website as post-purchase frequency game.
Complete redesign and repositioning of Wyzant, the nation's largest network of bookable tutors. Redesign includes new logo, photography and treatment, and brand value props and positioning.
Bus shelter design featuring celebrity subject matter experts as bookable Wyzant tutors.
Billboard design featuring celebrity subject matter experts as bookable Wyzant tutors.
Transit campaign featuring local NYC celebrities and their favorite Seamless dishes.
Outdoor campaign in NYC and Brooklyn.
Describe your image.
Outdoor campaign in NYC.
Advertising for ParkWhiz at Fenway Park.
Complete redesign of the Give Forward website and mobile web experience.
Identity design for Elevate Roasting Co. in Denver.
Print ads for XBOX event sponsorships.
BRAND EXPERIENCE
