LOGO DESIGN /  BRAND DESIGN
WEBSITE DESIGN / CREATIVE DIRECTION

VIA is where venture's top operators come together to grow. Platform leads, operations and finance experts, talent heads, marketers—these are the people trusted to make funds run and thrive. VIA isn’t just another community or network for the sake of it. VIA is how you get where you're going, faster and with the right people beside you. 

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SITUATION:

VIA, formerly known and loved as LTO, Let's Talk Ops, sought to refresh their name, logo and visual identity to better reflect this growing and dynamic group's personality, trajectory and vision.

 

SOLUTION:

Together we explored and created a variety of logo and visual approaches, landing on a Bauhaus inspired and timeless yet playful look. Incorporating bold colors, unique patters, and utilizing their photography with a new treatment, we created a fun and dynamic visual platform and brand guide, website, and social assets to allow them to iterate on the new brand for years to come.

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RESULT:

VIA launched with this bold new look in Q4 of 2025 to a great response from their  energized and excited community. Check them out at join-via.com